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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

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Maximize eCommerce ROI: Choosing the Right Vendor for Success

Maximize eCommerce ROI: Choosing the Right Vendor for Success

In today’s competitive digital commerce landscape, the technology partners you choose can make or break your marketing performance. While many brands focus on creative campaigns and media...
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5 Halloween Shopper Trends Candy Brands Need to Know For 2025 grocery

5 Halloween Shopper Trends Candy Brands Need to Know For 2025

Halloween is the Super Bowl of candy. For Confectionery brands, this season is when brand love becomes full baskets and when a smart Halloween marketing strategy turns inspiration into action across...
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What’s Been Happening in Commerce in 2025 data

What’s Been Happening in Commerce in 2025

In MikMak’s recent State of the Union video, Founder and CEO, Rachel Tipograph reflects on a complex and unpredictable first half of 2025. Across industries such as Beauty, Alcohol, Home Improvement,...
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Holiday Shoppable Media: 6 Tactics That Convert Holiday Season

Holiday Shoppable Media: 6 Tactics That Convert

For multichannel consumer brands, summer is the ideal time to plan year-end holiday campaigns. In today’s crowded digital marketplace, festive content alone will not drive sales. It must be...
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Five Shoppable Influencer Tactics That Drive ROI shoppable media

Five Shoppable Influencer Tactics That Drive ROI

Influencers aren’t just shaping trends, they’re reshaping eCommerce. For multichannel brands, turning creator content into shoppable media offers powerful opportunities to drive digital growth and...
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